Course curriculum

  • 1

    Welcome

    • Welcome!
  • 2

    Module 1: The Idea

    • Introduction

    • Validating Your Idea

    • Fine Tuning Your Idea

  • 3

    Module 2: The Product

    • Introduction

    • Your Product Architecture

  • 4

    Module 3: The Customer

    • Introduction

    • Creating Your Customer Avatar

  • 5

    Module 4: The Brand

    • Introduction

    • Choosing a Product Name

    • Your Brand Message

  • 6

    Module 5: The Offer

    • Introduction

    • Getting the Price Right

    • Creating an Irresistible Offer

  • 7

    Module 6: The Customer Journey

    • Introduction

    • Your Customer Experience

    • After the Sale

  • 8

    Module 7: The Launch

    • Introduction

    • Planning Your Launch

    • Managing Orders and Inquiries

    • Monitor, Evaluate, and Adjust

  • 9

    BONUSES***

    • The Small Business Toolkit