Course curriculum

  • 1

    Welcome to the course!

    • A message from the coach!

    • How to use this course

    • Before we begin...
  • 2

    Module One: Find the Vision and Make it Plain

    • Introduction: Without Vision People Parish

    • Lesson 1: Keep It Simple, Scalable, and Profitable

    • Lesson 2: Creating Your Business Roadmap

    • Module Completion Checklist

  • 3

    Module Two: Find Your Niche and Conquer It

    • Introduction: Are you a Generalist or Specialist?

    • Lesson 1: Finding Your Niche

    • Module Completion Checklist

  • 4

    Module Three: The Money Making Framework

    • Introduction: Making Your Money Make Sense

    • Lesson 1: Creating Your "Money Makers"

    • Lesson 2: Money Math

    • Lesson Completion Checklist

  • 5

    Module Four: Customer Acquisition

    • Introduction: Getting the 1st Customer and getting the 100th Customer

    • Lesson 1: Creating Your Customer Avatar

    • Lesson 2: Engaging Your Customer

    • Lesson Completion Checklist
  • 6

    Module Five: Your Story Brand

    • Introduction: Your Brand, Your Story

    • Lesson 1: The Brand Message

    • Lesson Completion Checklist

  • 7

    Module Six: Your Customer Journey

    • Introduction:

    • Lesson1: Mapping Your Customer Journey

    • Lesson 2: Creating Your Customer Experience

    • Lesson 3: Automation

    • Module Completion Checklist

  • 8

    Module Seven: Growth Strategy

    • Introduction: Monitor, Evaluate, Adjust

    • Lesson 1: Planning for Growth

    • Lesson 2: Scaling Up

  • 9

    Bonus Lessons

    • Using the Mind Map Tool

    • Using the Money Math Template

    • SME Toolkit

    • SME Toolkit Templates